My featured fashion show

Burberry | Fall Winter 2016/2017 Full Fashion Show | Exclusive

I. About the Clothing Brand

Burberry is one of Britain's leading fashion brands.
Through the apprenticeship of the tailor, Thomas Burberry founded Burberry
at the age of 21 in 1856.
Initially there was specializing in outdoor clothing.In 1870, Burberry developed into a large-scale retail store due to quality commitment and fabric innovation.
In 1879, he invented a new material superior in durability and waterproof called gabardine with a hint of coat that farmers wore on clothes to prevent dirt.
Gabardine, an innovative fabric that is highly breathable and resistant to bad weather, revolutionized the traditional heavy, uncomfortable outerwear.
In 1888 he acquired a patent, monopolizing its manufacturing rights until 1917.
In 1891 he placed the headquarters and stores of Thomas Burberry & Sons at 30 Haymarket in London.
During the Bohr War of 1895, Burberry produced a coat "Thai Rocken Coat" with no button to lock with a string for a British officer, the predecessor of the trench coat.
And The brand that made the trench coat for the first time is Burberry.
In 1924, I advertised the design used as the lining of the coat as "Burberry check". 
This caused a big boom.
And Burberry began using the horse's knight logo since 1901.　"PRORSUM" in the flag means "in front" in Latin.

Works Cited （参考文献）

https://jp.burberry.com/

II. About the Designer

Christopher Bailey

He was born in West Yorkshire, England in 1971.
He graduated from Westminster University's fashion design department in 1990.
After that, he got a master's degree in fashion at the Royal College of Art, the only one in the world that deals with academic disciplines above master's degree in art design.
He traveled to New York, worked for 2 years at the atelier of Dana Karan,
and worked as a senior designer for women's wear for 5 years at Gucci of Tom Ford era.
And Christopher Bailey was appointed Burberry's designer in 2001.
He received the British Designer of the Year of the British Fashion Awards sponsored by The British Fashion Council in 2005, which will be four years after Burberry activities.
He was recognized as one of the designers who influence the fashion world as a matter of name.
From 2009 he got the title of the Chief Creative Officer and oversees the company across the board.

Works Cited （参考文献）

https://ja.wikipedia.org/wiki/%E3%82%AF%E3%83%AA%E3%82%B9%E3%83%88%E3%83%95%E3%82%A1%E3%83%BC%E3%83%BB%E3%83%99%E3%82%A4%E3%83%AA%E3%83%BC

III. My Reaction

A. Reaction Point - accessory

• Accessory is something such as a bag, belt or jewellery that you wear.
• Mufflers and bags and watches entered Burberry logo
• Burberry checks and Burberry logos are included in accessories such as mufflers, bags and watches. I can prove that it is proper and that it can not be cheap.

B. Reaction Point - fabric texture

• Fabric texture is how a fabric feels or looks.
• Clothing fabrics selling such as trench coat use good ones.
• For example Burberry's trench coat is made of light material and thin material, but it's an outerwear that can keep it cool.

C. Reaction Point - apparel

• Apparel is clothing that serves as dress or decoration.
• Burberry clothes are good in shape.
• For example Burberry dresses are in a style that looks good in style, from casual to evening. Wall paper prints, Jacquards and tulle add accents to the color and pattern inspired by the runway. Elegant evening dresses and gowns are tailored with delicate silk and lace. The style for daytime is finished in a soft cotton and a relaxed silhouette.

D. My General Opinion

I got my mother's sneaky Burberry watch and got interested in this brand.
The product of this brand is not cheap at all, but I understood that it is designed to make it as cool as it is using a good fabric.
I thought the designers who make products that makes people feel good are amazing.
I also had longing for the products of this brand.
When I became an adult and started to earn money, I thought that I would like to buy this brand's item.